Tag Archives: Social media

IABC Gold Quill 2011 Lessons Learned – Change that didn’t hurt

In this past month’s issue of Communication World the focus was on change and the role of the professional communicator. The issue contained sage advice and examples of how to support and/or create change. In the light of judging at … Continue reading

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What is your message?

Tudor Williams, TWI Surveys Inc Associate was interviewed by the Globe and Mail for a business article on February 28, 2011. They talked about the effective use of social media. Tudor had some great points: How you communicate builds or … Continue reading

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Social Media will not replace the need to survey

Those in hungry need for budgets and time to access the thoughts and feelings of stakeholders are increasingly using social media. This is a vast new frontier for researchers. I am excited to participate in the innovation of new methodologies … Continue reading

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Filed under Communication, Employee Surveys

Business Communication Tools We Can Use

I had a great time at the Delta Chamber of Commerce luncheon on January 21st sharing how social media can help enhance business relationships. Here is a link to their summary The slides are on Slideshare Here are some video … Continue reading

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In addition to – integration with social media is key

This short blog post is focused on the phrase “in addition to.” The first time I heard the phrase was when Shel Holtz used it on FIR. Shel got me thinking and when I went to an IABC/BC social media … Continue reading

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Social media measurement and the ‘Hawthorne Effect’

This week’s video blog remembers the wisdom of Elton Mayo and applies his research to social media measurement. Here are my two reactions when I think about the Elton Mayo’s Hawthorn Effect and social media measurement: Wow the possibilities! Oh … Continue reading

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Social Sustainability – Systems Thinking

I have been working on translating traditional community development principles into online environments. Peter Senge has me questioning my presumptions. I can create a short term phenomena – like a fad and measure short term behaviours as success or I … Continue reading

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The Social Media Leaders Best to Follow Greenleaf’s Model

Is it surprising bloggers offer advice on how to use the medium? Some focus on promotion but others focus on maintaining/protecting our reputations. Much of the advice is framed as rules of etiquette. Corporations like IBM have developed clear policies. … Continue reading

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Social Media – How do we lead? Finding wisdom from other disciplines

I am looking at the community development crowd for some wisdom on how we can be more intentional with the use of social media in our role as leaders. Recently, I finished reading a great book by community development guru … Continue reading

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