Social media measurement and the ‘Hawthorne Effect’

This week’s video blog remembers the wisdom of Elton Mayo and applies his research to social media measurement.

Here are my two reactions when I think about the Elton Mayo’s Hawthorn Effect and social media measurement:

  1. Wow the possibilities!

  2. Oh no, we can really mess this up if we are not careful.

A resource for a more precise look at the Hawthorne Effect.

An example of the new powerful tools – Social Radar.

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