In addition to – integration with social media is key

This short blog post is focused on the phrase in addition to.”

The first time I heard the phrase was when Shel Holtz used it on FIR.
Shel got me thinking and when I went to an IABC/BC social media meet-up this week, it reminded me that what we have always done is still very important – be face to face.

We are social beings. Blogs, Twitter and Facebook help connect some of our social bonds; however, we still need to sit down and share a drink, eat some food together and share stories.

Many organizations are setting up exclusive social media functions internally. This is short sighted. The effective social media function should be integrated with corporate communications. To build sustainable communities with a long term view (more than a fad or campaign) on how our efforts enhance sales, our brands, and employee performance etc. – our social media tactics will have to be in addition to many other traditional tactics that glue us together.

Personal Update:
My wife is 7 days overdue and I am a little distracted, so I hope this short post was a complete thought. Next week baby pictures – can’t you wait?

My new little one at 25 weeks.




Filed under Communications, Social media

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