Category Archives: Public Relations

IABC World Conference San Diego – A view from father and son

I had a great time at IABC’s World Conference in San Diego last week. I have fully engaged myself this year with roles on the IABC board, the Research Foundation and speaking at the Conference. The more I serve with IABC, the more I have received.

I had the opportunity to meet interesting, fun and smart people. Each of their stories and points of view enriched my experience. I live in a multi-cultural city but at conference I was working with people from South Africa, Australia, India, England and even a few Americans. Each person brought a valuable uniqueness to our conversations but also a universal value for people and relationships. Thank you IABC staff and volunteers for another great year.

A copy of my session handout.

Take always:
1.    Think about how you are thinking – Jonah Lehrer
2.    Have a passion for what you do – Deborah Tabart
3.    It is easier to grow a familiar behaviour than start a new one – Dr. BJ Fogg
4.    You can choose to be happy – Dr. Marshall Goldsmith

I asked my Dad to share his very different view of the conference.

The IABC Veteran View – What 30 years will teach you
By Tudor Williams, ABC, MC, Fellow

In the past few years, I have been adjusting my balance of work and networking at conference. I now focus 90% on networking and my working role is diminished to just 10%. I win on all counts here. I get to reconnect with some very old friends and outstanding colleagues. I never fail to come away from every encounter with fresh insights into the evolution of our professional world.

1.    I try to do this while enjoying the delights of the city I am in and San Diego has to rate amongst the best.
2.    I make a point of making new friends and getting to know rising stars in the profession.
3.    I appreciate what is changing in the communicators’ world.

One of the benefits of 30 years in the conference trenches is that I can pretty well accomplish my objectives without my conference badge around my neck. I would describe my experience as a recharge of my creative and professional energy. It is pleasure to be part of the IABC family.

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IABC Gold Quill Blue Ribbon Panel 2010

This year has been a pivotal one for corporate communications with the speed of technological change and global economic turmoil. The work that came in from around the world to be judged at IABC headquarters in San Francisco reflected that turmoil. Crisis plans that managed H1N1, companies struggling to do more with less, non-profits getting amazing results with limited resources and the continued integration of social media characterized the work we reviewed. Work plans both challenged the judges to contextualize the results and to be critical where little strategy was in place and when excellence was found we celebrated. A cow bell from Vancouver was the sign of exuberance inspired by the world’s best communicators.

The judging panel was made up of some of the best minds in the communication business and the best personalities. We had representation from Russia, India, South Africa, Argentina, Australia, China, Belgium, England, Canada and the US. Collectively, we represented all aspects of the communication world from technical to written, and creative to management. Together, we looked for winning entries.

The IABC staff did a great job acting as a host and a resource. Thank you for your efforts and the instant creation of a spell checker (which I should always use).

Entry Highlights

Great work seemed to always follow a good understanding of the business need and some solid research of the audience.

One area that seemed be weak in many entries was the audience description. Note to all who enter in the future, everyone is not an audience you should program for. A great example of a description is one that lets us know the primary audiences demographic details, and provides an evidence based assessment of their behaviours and attitudes.

One trend was an increased number of entries for micro sites to support organizational programs. I am not sure if this was a reflection of smaller budgets or the ease of implementation when we do not have to attach our efforts to our corporate websites.  I was surprised to note that many of these sites did not integrate social media options for feedback or sharing.

What a great time to learn and improve my own professional practice. To give you a flavour of the process above is a short video with Tim Buckley finishing strong with an original Gold Quill anthem.

A special thanks to:
Julie Freeman, ABC, APR for the use of her office.
Paul Matalucci, ABC for opening his home to us and being such a great host.
John Finney, ABC for his wisdom and good humour.
Stacey Thornberry for getting us there and making us feel so welcome.

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