This week’s video blog remembers the wisdom of Elton Mayo and applies his research to social media measurement.
Here are my two reactions when I think about the Elton Mayo’s Hawthorn Effect and social media measurement:
- Wow the possibilities!
- Oh no, we can really mess this up if we are not careful.
A resource for a more precise look at the Hawthorne Effect.
An example of the new powerful tools – Social Radar.